Lucas Price has nearly 20 years of experience as an entrepreneur and executive leader. He started his career as a founder of Gravity Payments. Later, as a senior executive, he built the sales team that took Zipwhip from less than $1 million to over $100 million in ARR. He has shifted his focus to solving the waste and loss of failed sales hires.

Your friendly neighborhood talent strategy nerd is the producer and sometime co-host for Building Elite Sales Teams. He's spent his career in sales and has been typically in startup b2b HRTech and TA-Tech organizations.

He's built high-performance sales teams throughout his career and is passionate about all things employee life cycle and especially employee retention and turnover.